Tuesday, August 05, 2008


This kind of entry about Barack Obama is a danger to him. It looks as if he is taking on airs and already setting himself apart. If McCain's campaign were decent, they would exploit the imagery of an opponent who has "president" on his airline chair and a cabin configuration fit for a king. Obama's safety thus far has been that McCain is a poor campaigner.

Imagery speaks volumes in PR. One TV story about the Obama's plane could turn thousands of voters away. The question is why Obama is taking the risk. It may project his confidence, but it also could highlight arrogance. McCain is not technically dead yet, but he is falling farther and farther behind. One can understand why Obama might be making assumptions.

Still, this is not a PR risk I would take, but then, I'm not Barack Obama.


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