Online Public Relations Thoughts

The worst way to suffer bad publicity is for news to dribble out prolonging the pain. That is what is happening here. For months now, UCLA Medical Center has been under the gun because an employee had peeked at celebrities' medical records. It turns out that not one employee was misbehaving but at least 127 and counting. There was an underground of improper access. Now the Medical Center is thoroughly discredited. The governor is proposing a law to fine hospitals where such improper access happens. It will take years for the Medical Center to live down what happened.

Be happy that you are not the PR person in the middle of this crisis.