Online Public Relations Thoughts

This article highlights a behavior that PR practitioners should engage in constantly. It is the skill of observation -- noticing what is around one. The article points out that one needs to train the senses to observe well. Noticing is not natural. Humans fall into patterns that are hard to break. Yet, the little things that happen around us day to day -- the way people dress and walk and talk -- can provide clues to changes that might otherwise be missed.

I, for one, am often in a fog on the way to and from work. Noticing is a skill I need to practice.