Online Public Relations Thoughts

Here is a wonderful way to illustrate a complex story at a low cost. For the cost of painting the side of a container, BBC has the chance of reporting a major story about how the world is connected through trade. It is one of those ideas that has one asking, "Why didn't I think of that?" Great ideas do not need to be expensive. Addition of a GPS transmitter was brilliant. Readers can watch the container move on a web map throughout the year.