Tuesday, September 09, 2008


PR techniques can be used for good or ill. Here is a fellow who used them well to cheat others. Note that he is an individual with empathy who makes up stories to gain approval then progressively manipulates other persons. PR practitioners who believe in "spin" rather than facts are not much different. This is why unethical practitioners are dangerous. Without a moral core, they can and do mislead people to gain their ends. Unfortunately, there are too many practitioners in the business for whom winning is everything. How one plays the game counts in terms of personal credibility. Clients may not care but you should.


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