Thursday, September 04, 2008

Playing the Heavy 

There is one time a PR practitioner gets to be rude, demanding and outrageous with clients -- role playing in media training. That is what I was doing yesterday. I was posing as an investigative reporter asking questions that a client could not answer easily and cutting the client off in mid-answer to see how he would react under pressure and blinding light. Fortunately, the client is affable and none of this shook a confident demeanor. Others will freeze, and answers will become disconnected or off point.

The important part of such practice is to familiarize clients with playing on an unequal field in a televised interview. Most clients never face such demanding interviews, but this one may, so there was good reason to engage in bad behavior. Still, it is an odd feeling to be insulting and to hope that no harm was done.


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