Online Public Relations Thoughts

Voters are starting to make up their minds and McCain is watching his support slip away. With less than a month to go, it is doubtful he can win back those who are now in Obama's camp. From a PR perspective, what can a candidate do to get people listening to him again? It seems now like McCain is playing to the end of the game but aware he is too many points behind. Perhaps he isn't looking at the polls, but how does one continue to motivate campaign workers and supporters who do watch them? It requires extraordinary persuasion. Is McCain up to it? Should he pull off a win at this point, it will be a communications case study for years to come.