Wednesday, October 22, 2008
This article is an eyeopener for me. I didn't know that France had a law guaranteeing distribution of newspapers nor did I know that distribution was tied up a by labor union and other considerations. The net result is dozens of newspapers that no one reads. They look good at the newstand but that is where they stay. PR must work differently in France as a result. Why use a medium that doesn't reach the intended audience? It is past time for a free market solution in the country.