Wednesday, October 08, 2008

Reputation And Timing 

This fellow is trying to win his reputation back. Unfortunately, it is too early. The timing is wrong. Perhaps in three or four years, the public might take an objective look at how his company affected Wachovia. For now, the public believes he dragged the bank down, and there is little he can say or do to change minds.

The time element and reputation are too often overlooked. We believe with a good PR program we can protect reputation. Not always. There are companies and individuals who get caught in a maelstrom from which there is no extraction. Think about the current President. There are many who believe he is the worst President ever. That may be true, but we won't know for at least 20 years when from a distance we can assess him without emotion. By then, we will have experienced the results of his policies and will know how much he is to blame -- or not -- for the mess the country is in. Reputation has two time spans -- short and long-term. PR practitioners are paid to protect companies and individuals today.


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