Online Public Relations Thoughts

Here is a case in which lack of transparency sparks rumors. There was no need for it either. A statement from the company or the chairman would have resolved some of the doubt left in people's minds about why she stepped down. Failure to communicate happens often in management changes. Companies will resort to euphemisms to avoid giving the real reason why a chairman or CEO has departed. Of course, no one buys the explanation and speculation becomes "water-cooler" talk.

Wouldn't it be better just to say that X left because she had a disagreement with the board, or she is tired and wants to move on, or she has another opportunity she wishes to pursue? That, at least, provides a context for stakeholders.

Silence speaks louder than words.