Online Public Relations Thoughts

This story is interesting because it points out a growing trend in political campaigns. That trend is avoiding the media assigned to report on the candidate. Sarah Palin needs reporters to establish her credentials, so she is talking to them. The other candidates are talking past them directly to voters. What this tells one is that candidates no longer consider the media the primary conduits to the electorate. There are many other ways to reach out and candidates are using them. The people in the back of the plane are along for the ride.