Online Public Relations Thoughts

This is an interesting and informative discussion of how college newspapers have moved online. It is noteworthy that they have been slow in their recognition and use of the internet. The conservatism of student editors flies in the face of the theory that the young adapt new technologies first. Still, what leading schools are doing is something PR practitioners should know, especially if they are trying to reach this demographic.

I particularly like the concept of uniting all campus media through one web site. This makes the web the essential tool of the student -- and professor. Maybe the graduates of these programs will show mainstream newspapers what to do.