Online Public Relations Thoughts

This story is funny but it demonstrates the need for common understanding between message-sender and message-receiver. In this case, the message-sender clearly doesn't know the first thing about translating English into Welsh. To the Welsh speaker, it means English speakers don't care to find out either. One would think that at least two Welsh speakers would check every road sign before it was put up, but apparently that isn't the case. The lesson here for communicators is obvious.