Tuesday, November 18, 2008
Culture Shock
Stories like this are reminders of how far the US needs to go to build and sell fuel-efficient vehicles. The problem is not one of manufacturing but of culture shock. Cars this size would sit on lots gathering dust, if a GM or Ford offered them. The American public likes bigger-size vehicles.
So, how does one convince the public that "smaller is better?" There isn't a PR program that can do that. Fuel prices alone drive fuel efficiency. Now that fuel prices are again low, drivers have forgotten summer and $4/gallon gasoline. Americans may be toying with the idea of moving to smaller cars, but they are not there yet.
So, how does one convince the public that "smaller is better?" There isn't a PR program that can do that. Fuel prices alone drive fuel efficiency. Now that fuel prices are again low, drivers have forgotten summer and $4/gallon gasoline. Americans may be toying with the idea of moving to smaller cars, but they are not there yet.
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