Tuesday, November 18, 2008

Culture Shock 

Stories like this are reminders of how far the US needs to go to build and sell fuel-efficient vehicles. The problem is not one of manufacturing but of culture shock. Cars this size would sit on lots gathering dust, if a GM or Ford offered them. The American public likes bigger-size vehicles.

So, how does one convince the public that "smaller is better?" There isn't a PR program that can do that. Fuel prices alone drive fuel efficiency. Now that fuel prices are again low, drivers have forgotten summer and $4/gallon gasoline. Americans may be toying with the idea of moving to smaller cars, but they are not there yet.


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