Online Public Relations Thoughts

It seems Barack Obama's biggest challenge now is not so much accepting the praise of the world as it is controlling the world's expectations. He is a nominee upon whom millions have fastened their hopes, which means millions are bound to be disappointed. There appears to be a lack of realism among his supporters, which Obama needs to correct quickly lest it impede his actions as President. Obama's campaign was short on specifics, which allowed listeners to fill in the blanks in their own ways. The problem with that, of course, is that each interest group has its own idea of what he has been saying. When it comes time to legislate in 2009, opposing views will collide, and it may get ugly quickly. Then Obama's real leadership will be tested as well as his ability to communicate and persuade. It will be interesting to watch.