Monday, November 24, 2008


This is an interesting study in that it overturns conventional wisdom. We assume everyone wants broadband, but that is not true. Some are happy to be left alone with dial-up -- or nothing at all.

So, how do we reach these people, if there is a need to talk to them? It would not surprise me if they don't read a newspaper or magazine and do not watch TV news. Perhaps the answer is that we don't reach them, and they are a minority that elects to remain uninformed.

The pressure on the government is to provide universal broadband, but that apparently is incorrect. What the government would be providing is an opportunity for universal broadband with the understanding that some don't want it. If it were only an issue of personal budgets, that could be solved today with subsidies for satellite broadband, for example. Perhaps it is time for the US to stop worrying that it is behind other countries in access to broadband.


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