Online Public Relations Thoughts

Here is a PR challenge that would test the abilities of even the best professionals. The CEO appears to be going about it in the best way possible, but there is a long road before the company is permitted to move forward or forced to retreat. PR for unpopular causes is a niche unto itself. One cannot depend on the environment to support actions one wishes to take. Building coalitions takes time and patience. Opponents know that, and they attempt to wear one down through delaying tactics.

I'm not sure whether a mine is good for the area or not, but the situation is a classic case for a PR textbook.