Online Public Relations Thoughts

The first time one needs to construct a corporate positioning for a company can be daunting. What does one say that is both true and compelling from a public relations point of view? This challenge is especially difficult for conglomerates with disparate businesses that seemingly have no central connection other than financial. This essay provides tips for how to do it. It is not a perfect road map but it is one that I've used dozens of times and it does work.

As usual, I would like to hear any tips or revisions that you may have. This is the 90th essay posted on online-pr.com.

Happy Thanksgiving to those who celebrate it. I may take tomorrow off, so if there is no post, I plan to be back on Monday.