Online Public Relations Thoughts

This is one of the most difficult PR and political tasks -- building a coalition of the unwilling. Legislators don't like to cut budgets. They especially don't like to slash billions and/or to raise taxes. California legislators are facing both possibilities, and the governor has to convince them to pass a viable plan for the fiscal health of the state. This is where politics and PR come down to brass knuckles and meat grinding. It won't be a pretty sight, and everyone will lose. There will be doomsday scenarios and stalling and infighting, but sooner or later, there will be a coalition to pass a bill of some kind. California isn't the only state going through this trauma, but its debt is about the largest. It's instructive to watch and to know that even in lose-lose situations, one must be an effective communicator.