Friday, December 26, 2008

What's Important 

In the middle of a wonderful Christmas party yesterday, I took ill. Suddenly, the merriment wasn't as important as it was to that point. By late evening, I realized I had a 24-hour bug that is violent in how it works its way through one then goes away. While it was great to have guests in the house, some of whom stayed over, health was more important. So too in PR. We sometimes forget what is important to communicate and chase after peripheral issues. Reputation is at the heart of any business. That is what needs to be protected. The rest is peripheral to the ability to continue economic transactions with buyers trusting what they are going to receive is what they expect.


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