Wednesday, December 17, 2008

When Business Stops 

Lately, freelancers have been calling and looking for work. It is getting hard in this environment for solo practitioners. That is the reason for this essay. The problem is not so much finding work when the economy is down but preparing oneself during good times for the next business cycle. When a recession hits, there is an inevitable slide in assignments but the challenge is to keep the doors open, lights on and rent paid. The essence of the piece is that marketing is a continuous activity and not a cyclical one to be undertaken only when backlog has shrunk.

As usual, I look forward to any additions or revisions you may have.

It is the 92d essay posted to online-pr.com.


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