Wednesday, January 21, 2009

Another Dumb Marketing Stunt 

Yet another marketer has been caught trying to manipulate customers on the internet. This time it was through buying fake product reviews. The president of the firm has had to apologize in writing to customers for the action of his sales representative to Amazon. All this comes from a desire to control messages in an environment where that is not possible. Will marketers ever learn?


Post a Comment

This page is powered by Blogger. Isn't yours?