Online Public Relations Thoughts

Here is an example of a profound culture change in an organization. When the unmanned aerial drone program began, no self-respecting Air Force pilot wanted to be caught handling its joystick. Now the Air Force is purchasing more drones than any other aircraft. How the attitude change came about would make a good PR study. What did the Air Force do? Who was in charge? What kind of pilots first signed on to the program, and are they the same type of individuals today? What kind of communications were used to help lower the fears of pilots that they would be trapped in the drone program and unable to leave?