Online Public Relations Thoughts

What is a way to shake up key audiences and damage the reputation of your organization? Fire the two top leaders without explanation or warning. That is exactly what Seagate did. It is also what the supervisor of my daughter's school did yesterday in the middle of the school year. Taking precipitous action such as this ignites rumors. Failing to provide an explanation opens a void that supporters and critics fill with speculation. It is understandable given employment law that one dare not say much to avoid lawsuits, but to say nothing is worse. Seagate's board will now have to deal with the aftermath of its action as will the supervisor of my daughter's school. The outcomes are predictable, and they won't be good.