Wednesday, January 14, 2009

Good PR 

PR is action-oriented, which is what makes this program an example of a good campaign. There is a goal of getting rid of 25 errors and a broad coalition of government and private organizations behind the effort. The idea of certifying that code is free of the 25 mistakes is particularly effective. Participants know exactly what they need to do. There is no confusion or vagueness about the objective.

It is unclear whether any PR practitioners worked on development of this program, but it is excellent nonetheless.


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