Wednesday, January 07, 2009
This is an informative history about newspapers and online. Its contention is that newspapers were aware of the promises and threats of online media from their inception, and they tried repeatedly to take advantage of online. They failed because they tried to place a newspaper online rather than reinvent content for the new medium. It's a convincing argument and a caution to communicators. Each medium has its own rules that one needs to learn and exploit.