Tuesday, January 20, 2009
It Always Happens
People have had years to prepare for digital TV. But, many didn't and some weren't even aware of the coming change-over from analog. So now, a legislator is introducing a bill to delay the switch-over to digital for three months. That won't help much. There will still be consumers who will react angrily when the change is made because their TVs are suddenly nothing but snow. Their complaint will be that no one told them, and they can't afford the new technology. Of course, there will be sob stories of the poor and the elderly who cannot afford the $40 converter box. Unfortunately, that is the price of progress.
The current situation is a reminder to PR practitioners that there are always a percentage of an audience who never get a message no matter how intensively the communications have been done. One hopes to get a majority and if lucky, as many as 75 to 80 percent. The rest one deals with after a change is made and protests begin.
The current situation is a reminder to PR practitioners that there are always a percentage of an audience who never get a message no matter how intensively the communications have been done. One hopes to get a majority and if lucky, as many as 75 to 80 percent. The rest one deals with after a change is made and protests begin.
Comments:
Hey Jim
Re: people missing the message on digital TV, this morning I was talking with an old radio guy about the famous Orson Welles' broadcast of the War of the Worlds and he rehashed the story of what occurred. In the aftermath of what most listeners thought was a real attack on the world, Welles had to defend the promotion of the show to Congress and he pointed out that ads ran for weeks before the production saying it would be a dramatization but people didn't read or hear them or if they did they didn't pay attention. Fact is, millions of people pay little or no attention to newspapers, news shows, ads, warnings, notices, announcements, alerts, blogs, you name it. They're otherwise preoccupied or live as if they're alone in the universe and nothing matters except what's right in front of their faces. Fortunately, their weight is counter balanced by people like you who not only see and hear what's going on but diagnose the situation and provide insight and offer solutions.
Re: people missing the message on digital TV, this morning I was talking with an old radio guy about the famous Orson Welles' broadcast of the War of the Worlds and he rehashed the story of what occurred. In the aftermath of what most listeners thought was a real attack on the world, Welles had to defend the promotion of the show to Congress and he pointed out that ads ran for weeks before the production saying it would be a dramatization but people didn't read or hear them or if they did they didn't pay attention. Fact is, millions of people pay little or no attention to newspapers, news shows, ads, warnings, notices, announcements, alerts, blogs, you name it. They're otherwise preoccupied or live as if they're alone in the universe and nothing matters except what's right in front of their faces. Fortunately, their weight is counter balanced by people like you who not only see and hear what's going on but diagnose the situation and provide insight and offer solutions.
# posted by 
: 10:39 AM
: 10:39 AM
Hey Jim
Re: people missing the message on digital TV, this morning I was talking with an old radio guy about the famous Orson Welles' broadcast of the War of the Worlds and he rehashed the story of what occurred. In the aftermath of what most listeners thought was a real attack on the world, Welles had to defend the promotion of the show to Congress and he pointed out that ads ran for weeks before the production saying it would be a dramatization but people didn't read or hear them or if they did they didn't pay much heed. Fact is, millions of people pay little or no attention to newspapers, news shows, ads, warnings, notices, announcements, alerts, blogs, you name it. They're otherwise preoccupied or live as if they're alone in the universe and nothing matters except what's right in front of their faces. Fortunately, their weight is counter balanced by people like you who not only see and hear what's going on but diagnose the situation and provide insight and offer solutions.
Re: people missing the message on digital TV, this morning I was talking with an old radio guy about the famous Orson Welles' broadcast of the War of the Worlds and he rehashed the story of what occurred. In the aftermath of what most listeners thought was a real attack on the world, Welles had to defend the promotion of the show to Congress and he pointed out that ads ran for weeks before the production saying it would be a dramatization but people didn't read or hear them or if they did they didn't pay much heed. Fact is, millions of people pay little or no attention to newspapers, news shows, ads, warnings, notices, announcements, alerts, blogs, you name it. They're otherwise preoccupied or live as if they're alone in the universe and nothing matters except what's right in front of their faces. Fortunately, their weight is counter balanced by people like you who not only see and hear what's going on but diagnose the situation and provide insight and offer solutions.
# posted by : 10:41 AM
: 10:41 AM
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