Monday, January 26, 2009

New Messages For A New Era 

With the recession, reduced consumer spending and higher unemployment, it may be time for PR practitioners to rethink assumptions and messages sent to target audiences. We might be in a prolonged era of lower expectations. A college degree may no longer insure one of work. Employment that one gets may not be to the intellectual level one expects. A job of any kind may be the object rather than of a particular kind.

That is the reason for this essay, the 96th on online-pr.com. PR practitioners need to reflect the world as it is in communications in order to maintain credibility with message recipients.

This essay is by no means complete. Other messages can and should be added. It's a start to get you thinking. I would like to read your additions and/or revisions. Let me hear from you.


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