Online Public Relations Thoughts

Citigroup has proven again that it is hard to make a public case for a corporate airplane. If I were a plane manufacturer, I would be launching a communications campaign to explain why these planes are productivity tools. Perhaps they have done so, but if so, I haven't seen anything in the major media. The manufacturers need to show for senior executives the cost of travel by commercial with its delays and multiple connections against the cost of travel in a private plane. It needs to be done in simple and graphic terms such that even a Congressman can understand it. That won't turn the tide but it might soften some of the criticism that corporate aircraft are nothing but perquisites.