Online Public Relations Thoughts

Incidents like this are turning public opinion against the Israelis. It doesn't help to state that war is ugly and collateral death and damage are inevitable. Nor does it help to emphasize that Hamas fighters are blending in with the population and making it difficult for the Israeli soldiers to fight them without killing innocent civilians. It seems clear that Israel may get Hamas to stop firing rockets today, but tomorrow? There is no possible win here for Israel in the court of public opinion as unfair as that may be. Even if Israel should withdraw its forces now, the reputational damage is done.