Online Public Relations Thoughts

One of the basic relationships between customers and companies is in the IT department. Customers turn over their data to companies and expect the companies to protect it. When companies fail, the outcome is costly. Not only is there a loss of business but more importantly, fundamental trust. The worst part of these data losses is that they are apparently more a matter of negligence than of hackers breaking into a system.

While it might be difficult to think of an IT department as an essential component of public relations, it is. Unfortunately, there is little PR practitioners can do to help information technologists. They know the importance of data security. But, data loss continues to happen.