Online Public Relations Thoughts

Facebook has learned two lessons -- the power of bad publicity and the depth of transparency. I'm sure that when the firm changed the terms of agreement language, it had no expectations that it would ignite a firestorm. After all, the change was in text that no one reads, except that this time someone did. When millions use your services online, it only takes one individual to find a discrepancy and let the others know. I suspect Facebook will be much more careful in the future and will advise its users well in advance of changes that might affect them.