Friday, February 20, 2009

Too Late? 

General aviation manufacturers are striking back against those who criticize the use of corporate aircraft. I've seen one of their print ads. It wasn't convincing. On the other hand, their web site is good, even with its unpersuasive URL. The question is whether it is too late. The damage has been done. Plane manufacturers needed to act immediately, and they didn't. The image of CEOs in personal aircraft jetting off to Washington to plead for money is embedded in national consciousness.

There is a lesson here for PR practitioners. You need to act quickly when an issue like this arises. Otherwise, it takes months, if not years, to turn around a bad reputation.


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