Tuesday, March 24, 2009
This is an unusual move by a German sports car company. One doesn't buy a Porsche to save fuel. On the other hand, if it helps the company build an image of sustainability, all the better. Porsche is an R&D company at its heart. It will master the art of the sustainable, fuel-efficient auto eventually, and that auto will go fast. The company has long worked on reducing emissions and decades ago pioneered the long life car. But still, who would think of a sports car as anything but a luxury for the few who can afford it? If there is a car company other than Tesla that will develop a low carbon footprint auto with high performance, Porsche will be the one. A solar facility, then, is good public relations for Porsche to remind its stakeholders that it has long cared for the environment.