Online Public Relations Thoughts

There are businesses that are so difficult that one wonders why anyone would want to be in them, much less publicize them. This is one. Airlines seem to fly from one disaster to another. High fuel prices, bad economy, price wars. They rarely get a break. The "glories" of flying have long ago disappeared to be replaced by tight seating and charges for everything including leg room. Still, they aren't making it.

How do you raise awareness for business like this? There is little one can say that doesn't have a hint of self-mockery. My hat is off to those who work in PR in the airlines. They know how difficult persuasion is.