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Tuesday, March 31, 2009

Populist 

Here is a fellow in the media whom PR practitioners should avoid. A populist who incites the emotions of crowds is someone who can and will turn against you, if it suits his purposes. There is a tradition of fiery speakers in the US, especially in hard times. They are preachers to those who see simple solutions for why things have gone wrong. Unfortunately, life and business are not simple. The failures we are experiencing have multiple causes that require a range of fixes, none of them easy or fast. Anger is a release but not a solution. It destroys order and incites mobs. The sad part of a fellow like this is the number of viewers he is gaining.

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