Friday, March 06, 2009

Still Important 

It's good to learn that PR practitioners are still important to editors and reporters. So says a survey of nearly 750 reporters and editors completed by Professor Don Bates of George Washington University. Don is a long-time friend and PR practitioner who knows both the theory and practice of the business.

Take some time to review the study's conclusions. The heavy use of web sites is a caution to keep them up to date. There are still a few companies out there that are laggards in this regard.

Note that social networking and podcasts are not used much at all. Mark too that editors want just the facts in e-mail pitches and less promotion. When will we in the PR business ever learn?


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