Online Public Relations Thoughts

Why is it that of all the thousands of shareholder letters CEOs write every year only one continues to get regular news coverage for its honesty and wit? What does that say for the openness and transparency of thousands of CEOs? What does it say about their writing ability, or more accurately, the ability of their ghost-writers? It seems to me business would be more a part of civic conversation, if CEOs were more like Warren Buffett, but few have chosen that route. Is it a lack of courage, of foresight? Or, is it that Buffett is unique and unable to be duplicated?

PR practitioners and CEOs can learn a lot from Buffett's annual letters. It's a pity that they haven't tried.