Friday, April 17, 2009
This is an example of great action-oriented PR and this is a terrific publicity stunt. Both earned deserved recognition. In the first case, the X prize is taking on the seemingly intractable problem of affordable health care. In the second, YouTube found a way to elevate its image with a symphony at Carnegie Hall composed of players selected from YouTube submissions. Both come under the heading of "I wish I had thought of that."