Online Public Relations Thoughts

This is a reminder of how things have changed in the office and in PR. Although the advertisement is probably from the 1980s, ignorance of e-mail extended into the early 1990s as well. I started using e-mail in the 1980s, but it was a dedicated service called Compuserve that was not hooked to the internet. Many early pioneers of technology in PR were on Compuserve, and we would discuss technology on a dedicated forum. We saw changes coming, but it was unlikely we understood how profoundly the business would shift. Resistance to change then was enormous. The PR industry was dragged into the modern era. Today, few remember that period, and it is probably just as well.