Online Public Relations Thoughts

Here are three stories in which reputation is the main player -- the inability of the Fannie Mae and Freddie Mac to retain and hire good managers and Amazon's decision to block an ad targeting company. In the first case, the damage has been done to reputation and two organizations are struggling with the result. In the second case, Amazon is wisely preventing a problem. Sadly, a third case appeared this morning in which a company did not act quickly enough -- Domino's Pizza. The brand has been damaged by the stupidity of two employees.

The price of reputation is steep. Guard it carefully.