Online Public Relations Thoughts

This rant about the newspaper industry and its effort to close off aggregators like Google is a good indication of how much the battle between internet users and traditional media has flamed. It is an open question about which side will win, but I won't place my bets on newspapers. They still haven't found a strategy for survival and trying to close the door at this late date seems awkward at best. Once you have set something free, it is nearly impossible to get it back. Newspapers and wire services will shout but they are likely to give in.