Thursday, April 30, 2009


At a time when the world is panicked about a flu pandemic, when recession has millions searching for jobs, it is nice to be reminded that there are ways to work together and speak a universal language. I went to a concert last night which was composed of the brass sections of two orchestras from two countries and two languages. They played as one although they couldn't have had a great deal of rehearsal time. Music crosses barriers in ways no other form of expression can. It makes one wonder, then, why it isn't a central tool of PR practitioners. We concentrate on writing and persuasion but ignore most of the time the one form that can persuade everyone. Would a well-trained musician be a better PR practitioner?


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