Thursday, May 28, 2009
Here is an example of using statistics to avoid looking at the truth. And, it happened at a newspaper publisher's conference. Perhaps the speaker was right that millions continue to read a newspaper daily, but the millions are not necessarily located in the US. It does little good for the New York Times to know that newspaper readership is growing in India. One would think that a publisher would know better. The lesson for PR practitioners is to use statistics carefully.