Thursday, May 07, 2009
Here is a case where a publicity stunt worked and went viral. It might not be the best job in the world but it is close and something many people would want to try. So, it was natural to let news of the job spread online where it took fire. I'm not sure how Tourism Queensland calculated the equivalent of an estimated $110 million in global publicity, but the agency is convinced enough to think about making the stunt an annual event. However, whenever anything like this works well, imitators rise like weeds to sap the originality of the idea. It might not work as well the second time or the third.