Online Public Relations Thoughts

There is nothing like a pending disaster to get the media in a tizzy. The Swine Flu story has them breathless with anticipation. Unfortunately, it is not much of a story. Medical experts say it is a normal flu, unpleasant to be sure, but hardly deadly. So, why do we have continuous photos of people wearing masks and case counts around the world? The media will follow the story for a few more days and then when it is obvious to everyone that H1N1 is not all that dangerous, they will drop the story. Meanwhile, they will have scared millions.

And reporters accuse PR practitioners of hype...