Friday, May 01, 2009

Past Time 

"A survey conducted by the Association of National Advertisers and the American Association of Advertising Agencies found that in addition to the lack of metrics, the biggest impediment to effectively adopting digital media was that key people at a company, including senior management, simply don’t have a deep understanding of digital media. They also are reluctant to move marketing dollars away from techniques that have worked in the past."

Aaargh. Isn't it past time to have an understanding of digital media?


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