Tuesday, May 05, 2009

What Were They Thinking? 

Here is a guaranteed way to lose trust and credibility -- start a phony peer-reviewed medical journal. That is the charge against Merck, of all companies. It is hard to imagine how this idea made it through an integrity committee or was even considered within a marketing department. But apparently, it was. It is another case in which one hopes no PR practitioners were involved. If any were, they deserve to be fired. Someone forgot, or never knew, how easy it is to destroy the reputation of a company.


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