Tuesday, May 19, 2009

When Behavioral Tracking Is Good 

There is a great deal of concern among privacy advocates about behavioral tracking online. They call it an invasion of privacy to follow a person. However, there are good outcomes from such tracking and this is one. It can help catch spammers. This happens because there are distinct patterns in how people e-mail. Some e-mail at all hours of the day and others only during certain periods. Spammers do not exhibit the same behavioral patterns.

From a PR perspective, anything that can reduce spam online is a help to practitioners. I am willing to give up some privacy in order to ward off useless messages. My guess is that most people feel this way.


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