Monday, June 08, 2009
One of the largest PR campaigns outside of an election is well underway and will build intensity throughout the summer. That is the effort to reform healthcare in the US. Everything related to healthcare is controversial. The grassroots effort is an attempt to build support that out-shouts the opposition and stiffens the backbones of Congressmen who are not leaning toward spending more money on the system. Who can blame them? The country is already mired in debt that will take generations to repay. However, the president is calling for a system that essentially pays for itself with cuts in the cost of healthcare delivery. That sparks the opposition of an industry that is not sure how to get this done and certainly is not going to pay for the systems needed to cut the costs of paperwork. It's going to be a battle to watch. Sit back and enjoy.